Trend Driven Innovation

Iedere ondernemer, marketeer en innovator wil het weten: waar wil de klant naar toe? Het valt alleen niet mee uit te vinden waar je het antwoord kunt vinden. We vertrouwen er nu al een paar decenia op dat de “trendwatchers” het wel zullen weten.

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Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong.


In this startling new book, the team at TrendWatching share a powerful, counter-intuitive truth: to discover what people want next, stop looking at customers and start looking at businesses. That means learning how to draw powerful insights from the way leading brands and disruptive startups—from Apple to Uber, Chipotle to Patagonia—redefine customer expectations.


Sharing the secrets that have led thousands of the world's most successful brands and agencies to rely on TrendWatching for over a decade, Trend-Driven Innovation is the book that will reconfigure your view of the business world forever.


You'll learn:

How to spot emerging trends using three crucial building blocks, and how to recognize the expectation gaps that herald opportunity.

Why most professionals focus on precisely the wrong trends and innovations, and how to avoid this.

How to turn trends and insights into innovations that customers will love.

Amid the endless change that defines today's business environment, opportunity is everywhere. Highly practical, and featuring real-world examples from around the world, Trend-Driven Innovation is the actionable, battle-tested manual that will enable you harness those opportunities time after time. Setting you up to build an organization that matters, products customers love, and campaigns people can't stop talking about.

Untitled

Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong.


In this startling new book, the team at TrendWatching share a powerful, counter-intuitive truth: to discover what people want next, stop looking at customers and start looking at businesses. That means learning how to draw powerful insights from the way leading brands and disruptive startups—from Apple to Uber, Chipotle to Patagonia—redefine customer expectations.


Sharing the secrets that have led thousands of the world's most successful brands and agencies to rely on TrendWatching for over a decade, Trend-Driven Innovation is the book that will reconfigure your view of the business world forever.


Je leert:

  • beginnende trends te ontdekken
  • Waarom de meeste professionals de verkeerde trends en innovaties volgen
  • Hoe je trends en en inzichten om kunt zetten in innovaties die klanten wel willen

In de eeuwige verandering in je bedrijfsomgeving van vandaag de dag, zijn er overal kansen …

Meer weten?


"Trend Drive Innovation’ is een heel nieuwe en verassende aanpak bij innovatie. Hierbij ga je uit van algemeen geldende trens:


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